Internal Comms + Culture
An internal communications strategy is a lifeline for a company’s culture.
It’s also an (often overlooked) opportunity to enhance leadership’s profile, make them more accessible, and offer gratitude to the team.
Internal Comms:
breaks down silos
engages team members across departments (and across locations)
creates opportunities to highlight milestones, recognitions, events, feedback, and more.
From an on-going newsletter cadence to quick announcements and timely updates, it keeps everyone informed, creates a sense of belonging, and emboldens all with the company spirit.
Speaking of company spirit and corporate culture, I’ve consistently jumped in to create fun company events and boosted team building with various initiatives around the company’s philanthropic arm, which I also built from the ground up.
Internal Comms Brings Everyone Together
I created fun twists (LifeGuides Live!) and even a fictional team member (The Scrimmage Insider) to relay the latest inside scoop and team accolades through a weekly newsletter and updates for everyone to be in the know across locations.
Internal comms is important to me - supporting the culture, supporting the team!
Culture Initiatives Lead to Recognitions!
Best Places To Work - these awards are often based on (anonymous) employee surveys. They also validate your company’s performance and reinforces its values with social proof. And, it boosts recruiting!
Addressing Social Issues - Internally, Externally
It is vital for leadership to recognize when their employees are hurting.
I can take on the difficult, much-needed conversations and communications to support company leaders in their messaging, to show they care, and to tactfully make a stand.
By crafting this one content piece, I extended it for maximum reach with a press release, an email send from the CEO, social posts, website copy, and more.
The Outcome - Internally?
Employees were thankful for a response, felt heard, and believed Scrimmage to be a safe, open space. It united and brought the team together, even more.
Spearheading, Executing Fun Team Events
They create much-needed team bonding moments - and great social content too.
Philanthropy Brings The Team Together
I’ve spearheaded the company’s philanthropic endeavors across locations to promote great causes, bring our teams together, and even create mentoring opportunities - all while enhancing brand perception.
Pro Tip: I created added promotion, by crafting a news piece for the company website around our philanthropic initiatives. It’s also great for recruitment.
Work the Philanthropic Arm with Trade Show Presence & YoY Sponsorships.
Creating Fun Contests!
Working the Swag into contests for the team, it proved to boost morale, culture + social media content and engagement.
It became so popular it was brought back year-after-year and extended to clients, prospects, and included at trade shows.
By extending our summer promotions, I created team events, virtual events, and more to incorporate the company’s philanthropic arm.
We couldn’t resist working the Scrimmage name and the Super Bowl taking place in our Minneapolis HQ. It’s all about seizing those opportunities, the creative spin, and making it happen!
Our clients from Novartis enjoyed the Fun too!
More team-building, fun, and social pics!
