Public Relations, Awards + Executive Comms Strategies
Award Recognitions, Press, PR… they play an essential role in any marketing strategy to promote your company, your people, your latest solutions, your clients, and more.
I’ve gained significant traction for the latest news and goings-on for companies across diverse industries. Along with my first-hand knowledge of the various PR distribution outlets, I am able to craft interesting pieces, as well as build trade and agency relationships.
I also have a 100% success rate in crafting year-over-year award-winning submissions. With 35+ awards to my credit, I have garnered wins for companies, clients, the C-Suite, as well as for products, solutions, and highly robust technology platforms.
I enjoy being the storyteller, as well as an analytics nerd highlighting those nuggets of success. I especially enjoy being an advocate for everyone’s hard work.
A Sampling of YoY Award Wins Based On My Submissions
Industry Recognitions across Learning & Development, Training, and Technology for one company alone.
Awards Are A Great Morale Boost Internally
Be sure to recognize the entire team! Announcing awards through Internal Comms is just as important as externally. And, it’s a hat I always enjoy wearing.
Awards Engage Clients, Show Customer Success
Crafted award-winning entries for Scrimmage Client, Gilead, showcasing our partnership and practice success.
Pro Tip: Award submissions are great to repurpose into case studies, infographics, and other content and collateral pieces!
Awards Elevate Company, Empower Social Proof
Winning means an invitation to the Awards Gala / Ceremony. And, an opportunity for your team to network.
Scrimmage won two CLO Awards based on my award submissions - and led to a feature in their monthly magazine.
Pro Tip: Award wins create additional PR with write-ups in industry publications (print + digital), along with social shout-outs.
Press Releases - Crafting + Distributing
Selecting a distribution outlet for your press release takes into account many factors. I know the options for an informed decision + it’s a great marketing tool that doesn’t have to break the bank.
Steering the story, crafting quotes for the C-suite, and including visuals are key elements of a release.
Building Relationships, Enjoying Industry Pick-ups
ICYMI on the landing page - enjoy this Case Study on a multi-prong communications strategy around the acquisition of my company. I was tapped to create and lead it for both firms, both CEOs.
Press Releases = Strategy
Carolyn Gundersen Joins LifeGuides® As Executive Vice President, Enterprise Growth
One Press Release, Multiple Opportunities! I also work a press release for email outreach, social media (company + person), site content, trades, acknowledging pick-ups, and more.
A Few Of My Professional Accolades Include:
Consistently invited by CLO to be a Judge for their rigorous Learning Elite Awards, based on organizational outcomes around L&D practices.
With Covid, we thought out-of-the-box and created fun virtual team experiences, while giving back to the hard-hit industry.
What was my first invitation to be a Judge?
It was for the BET Awards - and I was invited to judge a few categories.
