Events, Conferences + Trade Shows
The personal connections made via event marketing are an indispensable avenue to growth — but the details are key.
I’ve conceived, created, and managed the end-to-end details for 100+ annual conferences, trade shows, and expos, both in the US and internationally.
A sample of the details I’ve executed include:
Relationship building with trade organizations
Integrating client and partner presence, wherever possible
Sponsorship negotiations and management
Booth selection, design, and logistics
Pre- and post-show marketing campaigns - emails, ads, social media
Sales materials and branded swag
Speaker submissions, roles, and promotion
Video shoots / crews
Organizing on-site team and their needs
All aspects of simultaneous company events
I’ve also been charged with the details for numerous advisory board meetings, client meetings, field events, and VIP events at 5-star properties, including:
Attendee outreach and invitations
Hotel negotiations for guest and meeting rooms
Food & beverage, A/V needs, logistics, and set-ups
VIP dinners and gift boxes
Team building activities, off-site gatherings, and fun extracurriculars
For each event, I always look to maximize the budget with a fully integrated, 360 marketing approach, pre- and post-event.
Working The Events
Check Out This Success Story…
TAP TO READ THE CASE STUDY
TAP TO READ THE CASE STUDY
Advisory Board Meetings and Client Events: Creating Value with Renewals, Upsells, Referrals
As part of our 3-day, 5th Annual Client Advisory Board Meeting in Napa Valley, everyone enjoyed an off-site tour, tasting, and conversation at Silverado Vineyards, followed by a private dinner.
With over 35 clients represented, it proved to be the perfect mix of work and fun with new bonds created among attendees and the Scrimmage team.
Extending the experience for attendees post-event, by including logo gifts.
One Event, More Opportunity
Seizing the opportunity of having a room full of current clients, I created our monthly #WednesdayWebinar event to be live during our Advisory Board Meeting.
As a roundtable discussion among peers, it was a chance to share best practices, use cases, and technology solutions, including Scrimmage’s platform.
It was also an opportunity to involve prospects and additional clients, who were unable to attend in-person. A win-win-win!
One Trade Show, Multiple Touch Points
I did it all, I worked it all pre-event, event, and post-event including: Sponsorships, Ads (digital + print), Booth Presence, Special Gatherings, Philanthropy, Awards, Multiple Speaker Sessions (with different team members and clients), Contests, Giveaways, Swag, and more
With an integrated marketing approach, I strive for constant visibility at every event.
I work on having clients involved as much as possible, from co-speaker opportunities to winning awards* — together!
Having crafted scores of award-winning submissions and many accepted speaker submissions, I’m a strong believer in staying close to your clients and your customers, which is a marketing multiplier.
* These award wins with the Gilead team were for technology and partnership recognitions.
More Outcomes…
The client collaboration and award wins extended far beyond the event into a vibrant, highly-marketable Case Study creating new revenue streams.
With Gilead’s on-going support and testimonials, other clients expanded their instance and new RFPs moved forward.
Industry Sponsorships:
From Negotiating to Elevating Visibility
I thrive on building relationships because strong bonds pay dividends with valuable brand-building, industry recognition, meaningful surprises, and even unexpected spotlights.
Showcasing Your Team, Your Presence Promotes Your Biz
I’m always using pics from on-site events, as they elevate social media, the company, and the team.
Creating Engaging, Inviting Booth Spaces
Always looking to grab the attention of attendees while aligning with the brand.
Event-Focused, Vibrant Creative
Driving the creative supports outreach, promotion, and visibility via email campaigns, social media content, ad placements, and more.
Scrimmage Reinforces Its International Presence…
I spearheaded initiatives with our industry’s key trade organization, LTEN, to expand membership with the launch of a UK networking event.
Enjoying time with a Scrimmage client and APAC sales executive at the ATD International Conference & Expo.
By continuing to cultivate strong trade relationships, it made it easier to expand conference sponsorships internationally. It also proved instrumental to our growth, awareness, and brand equity, as Scrimmage ultimately became an acquisition target.
