Social Media + Digital Strategies
Your brand’s digital strategy needs to be so much more than a constant drumbeat of self-promotion.
It means:
a steady pulse of content - a feat many brands do not manage well
meeting your audience where they are
reaching your audience across channels
understanding the ever-changing algorithms and feature updates for each platform
A few starting points to consider include:
Which channels are appropriate for your business? (Pro Tip: keep your focus, you don’t have to be everywhere!)
What’s the tone of your copywriting, storytelling, design, and imagery?
What keywords can you call your own for evolving — and improving — your SEO?
What are your key data points?
Digital also means a company’s website:
Is it being regularly audited? updated consistently?
Is it optimized - on all levels?
Is it speaking to your audience(s), highlighting your solutions?
And, even if I’ve been called the “queen of organic marketing,” I know paid media may be a critical growth driver in your digital strategy. It’s about being smart with your spend and being where your audience is.
Ultimately, a strong digital strategy should build trust with your stakeholders. It transforms your brand into the essential, go-to source of knowledge and expertise for your industry.
Social Media
BONUS: Check out how I developed Scrimmage’s Instagram!
Our Team, Culture, Clients, Tech, Event Presence, Contests - It’s All There!
Transforming Social Media To Align Luxury Brand
Goals included: consistent, on-brand posts & elevated copy to align with luxury vacation home company, along with increased employee engagement on LinkedIn (almost nil to date).
Instagram also took on a luxury feel, while speaking to key target audiences.
Ensuring social proof is also promoted.
Consistent, Yet Diverse Posts Keep Socials Engaging
Paid Media - Building Awareness, Building Trust
The Website - Building It Out
I was charged with building out, updating, and maintaining our company’s site from the backend to its robust content.
Pro Tips: Keep your prospects engaged. Provide helpful content for each target audience. Remember SEO & Keywords.
Social Media Is Always Evolving - It’s Essential To Be Always Learning, Always Keeping Up
Develop your team - be sure they have exposure to new learning opportunities!
