Demand Generation + Sales Enablement
With a strong background in Demand Gen and Sales Enablement, I take an integrated, multi-channel approach utilizing the latest martech to maximize both lead generation and brand awareness.
I’m well-versed in nurturing a sales pipeline comprised of SMB, mid-market, enterprise prospects, and partners. I’ve also been known to position and promote sales team members as SMEs.
Additional keys to success:
Strategist with ability to pinpoint personas, messaging, positioning, and value across channels with a continued focus on trends + pain points to optimize campaigns and ensure customer voice
The marketing chops to execute all core facets of email marketing, including hands-on design, copy, deliverability, workflows, lifecycle strategy, data analysis, high-quality segmentation, A/B testing, plus an intimate understanding of best practices
Focus on benchmarking the current instance to unleash new KPIs, lead scoring, data and intelligence - pipeline contribution/MQLs, CAC, quality of leads, conversion rates, and more
I ensure sales teams are empowered with a multitude of:
collateral and content pieces to fit each sales funnel, each buyer persona
email templates, sequences, and campaigns
decks and presentations
website updates, (frictionless) forms, and landing pages
social media platforms (content + ads)
events - field/company/CABs, virtual webinars, conferences/trade shows, speaker roles
PR, award submissions, and more
I always enjoy a two-way street with my sales teams - collaborating on needs and leveraging their insights to drive success.
Easy, Interesting Collateral Pieces
Bite-Sized Looks, Multiple Uses Across Print, Email and Social
Personalized For Targeted Industry
Showcase Your Partnerships
Never Goes Out Of Style!
Create & Repurpose Multiple Collateral Pieces For Multiple Prospect Touch Points
Creating Efficiencies: One Piece - Multiple Uses
I created this (annual) well-being calendar. It proved so popular with organic shares - from the sales team and prospects to clients and the member population.
Pro Tip: Being central to the product, it was excellent, built-in social content too.
eBooks & Case Studies - Multiple Use Cases for Sales
A few pieces I wrote and drove with creative:
Lead Gen - An Integrated Digital Campaign
Marketing Emails (via Salesforce & HubSpot), including Visuals, CTAs, Testimonials, Stats, and more
Ad Placement Supports Sales - Print + Digital
Pro Tip: Work the space wisely. Showing off your metrics and awards are powerful.
Integrated Marketing For Sales Team Members
Set Your Salesperson Up As A SME - Shows Knowledge, Builds Trust
Let your prospects get to know your salespeople - from hosting a company webinar series to speaker slots, guest appearances, social presence, blogs, and more - the outcomes are worth it.
By having the salesperson draft his top-of-mind thoughts, I was able to craft a series of (popular) Blogs for him, creating new connections and new conversations.
Work Your Swag!
Empower Engagement, Create Contests, Align It With Your Product & Your Company
Swag can offer multiple (Fun) use cases from Employee & Customer Engagement to Trade Shows, Events, Social, and Lead Gen.
Don’t Forget To Promote Your Mission, Vision, & Values
Always Learning!
In supporting sales teams and staying on top of the latest martech tools, I also hold the following Certifications:
Demandbase | Foundations of ABM (2022) & HubSpot | Content Marketing (2023) + SEO (2023) + Inbound (2023) + Email Marketing (2024)
