Let’s get your B2B marketing solved and nurture customers to be your champions.

Award-winning California-based B2B and B2E marketing communications leader

Where quantitative meets creative, I get marketing on the road to success and scalability

Fun Facts:

  • An energetic, roll-up-my-sleeves, sneakers-on-the-ground approach to revenue growth and leadership

  • Thrive on relationship-building, empowering people, inspiring change 

  • Kicked off my career in entertainment marketing, working for major record labels, collaborating with MTV, BET, Paramount Studios, and more

  • Silicon Valley born and raised just off Sand Hill Road with a tech entrepreneur father

By the numbers…

Spearheaded two new marketing departments at fast-growth startups supporting sales and customer success with strategic, omnichannel initiatives and execution:

  • Grew 30%+ of annual revenue in new global business for one company directly from marketing channels and campaigns

  • Generated a 73% average increase in end users/new members in one year to beat KPIs via strong client relationships, employee engagement strategies, and integrated B2E customer marketing campaigns

  • Crafted 35+ award-winning submissions building third-party and industry validation with consistent YOY recognitions for C-suite, company, clients, and technology solutions

  • Grew and transformed one company’s brand presence leading it to be a take-over target with several suitors via high-profile positioning creating industry respect and vibrant sales

GROWTH MINDSET
Humanize podcast created by Sharon Steeley

Helping Sales Teams Sell

Understanding your sales pro’s DNA, working in sync, and building tight relationships—it’s my formula for success.

Driving revenue and closing sales become second nature when you create a perfect duet of marketing and sales.

This case study shows how I customized one of my multi-faceted demand gen strategies for a new salesperson creating a new model for the sales team and setting up the design for a new ABM instance. 

SCALING CUSTOMER MARKETING

Congratulations. You’ve sold your solution. Now what?

Scalable solutions for Client Success, Customer Marketing, End User Engagement, LTV, and Growth — here’s where I can help differentiate your company.

By being a client’s marketing arm, I support the onboarding, adoption, and ongoing usage of the product leading to built-in renewals and upsells.

It’s a win-win!

THE SPIN

The Power of An Integrated Comms Strategy

Whatever your company is experiencing (from a new launch to an acquisition), a powerful comms strategy can make all the difference.

Steps for success include:

  • Ensure all stakeholders are addressed

  • Ensure all avenues of communication are covered

  • Ensure all internal team members are locked and loaded

  • "Having worked with Sharon for over six years, I can tell you no one is more talented in marketing. From amazing writing skills, content, event details, swag to sales support and customer support, she really does it all - and she cares a lot."

    — Nate Kahl, Head of Customer Experience & Community, ACTO (formerly of Scrimmage)

  • “I’ve been selling to brokers and insurance partners for decades, and this program and guide book Sharon created are among the best, most compelling features I’ve seen in a long, long time.”

    —LifeGuides salesperson, Chris Carpino, in an all-hands meeting

  • "Thank you, Sharon, for all you did to support me during our time together. I appreciate you! You are always kind and so talented at what you do."

    — Carolyn Gundersen, EVP of Growth & Partnerships, LifeGuides

  • "Sharon is your utility marketing person, with a real ability to pivot and support any marketing function across the business."

    — Derek Lundsten, LifeGuides President + former Scrimmage CEO

  • We really appreciate all your work and help. It's been a huge lift on the brand!

    Kurt Avarell, Co-Founder & CEO, Ember Home

  • "I wanted to thank you specifically for your support & putting me at ease. You are constantly prepared and available — and I appreciate you so much."

    — Carolyn McGraw, LifeGuide + Virtual Event Guest

  • “I still talk about my internship working with you in Salesforce, and now I recruit for it! I learned so much and you really set me up for my career.”

    — Nick Kapp, Sr. Account Executive, Mason Frank International

Marketing at 360°

omnichannel marketing leader

Creating growth with B2B, B2E, and B2B2C tactics, by utilizing a dynamic, measurable, hands-on omnichannel approach.

Portfolio

Education

MBA, Finance + Post-MBA Certificate, Marketing | Saint Joseph’s University

BA, Communication Studies | University of California, Santa Barbara

Additional Certifications

Demandbase | Foundations of ABM (2022)

HubSpot | Content Marketing (2023) + SEO (2023) + Inbound (2023) + Email Marketing (2024)

LinkedIn | Marketing Strategy: Organic & Paid Advertising (2023)

AirMiners | Carbon Removal (CDR) Boot Up (2023)